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The 4th Oriental Design Forum with the theme of “Regional Revitalization and Overall Design” was solemnly held at the Academic Activity Center of Shanghai Jiao Tong University from December 22nd to 24th. More than 150 representatives from universities all over the country and Germany, Japan, Korea, Britain, the United States, Hungary, Brazil, Malaysia and other countries attended the meeting.

The 4th Oriental Design Forum and the 2018 International Symposium on Regional Revitalization and Overall Design were approved by the Ministry of Education of the People’s Republic of China (No.2730, 2018), hosted by Shanghai Jiao Tong University and the International Society of Design Sciences, undertaken by the School of Design of Shanghai Jiao Tong University and the Innovation Design Center of Shanghai Jiao Tong University and organized by China Construction Industry Publishing House, China Famous City Magazine and Lianxi Township (Shanghai), Cultural Development Co., Ltd., Leisure Agriculture and Rural Tourism Branch of China High-quality Agricultural Products Development Service Association, Shanghai Land Minhong (Group) Co., Ltd., McKinsey Urban Design Research Institute (Beijing) Co., Ltd., Yingfu Instrument Science and Technology (Shanghai) Co., Ltd., and Shanghai Alumni Association of Nanjing University of the Arts co-sponsored the formal international conference.

In recent years, focus on the Rural Revitalization and other national strategies, regional revitalization has become a key issue of balanced development of our society, but also to the field of design research put forward a new topic. In fact, regional revitalization is not only our country but also the inevitable requirement of the economic and social development of all mankind to a certain stage. Although our design discipline has been upgraded to the first-class discipline, the history of design has developed from design 1.0 to design 4. However, because of the regional revitalization involves resources, environment, economy, religion, politics, culture and society, the traditional design or the current so-called grand design cannot complete the design tasks entrusted by the regional Revitalization. The era appeals for innovative design based on sense of place — regional revitalization design, which is a complex adaptive system (Complex Adaptive Systems) or holistic design based on the theory of complexity science.

The opening ceremony was presided over by Professor Zhou Wuzhong in the morning of the 23rd. First, Fang Xi secretary of the Party Committee of the School of Design, Shanghai Jiao Tong University delivered a welcoming speech on behalf of the school. After that Professor Frank Hartmann, vice chairman of the International Society for Design Science, former Dean of the School of Design of Bauhaus-Universität Weimar, Germany, and current chairman of the Academic Committee, Professor Katsushi Kunimoto of the Asian Designers Union and Nagoya University in Japan, Professor Che Kangxi of Hongyi University, vice chairman of the International Society for Design Science, Chairman of the Korea Industrial Designers Association, and the assistant president and deputy editor Hu Yongxu of China Construction Industry Publishing House, share the understanding and views of design, Oriental design, regional revitalization and overall design from their respective perspectives.

The opening ceremony also held a ceremony to launch the God-prize. The awarding ceremony of the International Society for Design Sciences ISDS-God-prize for Excellent Papers Award and Outstanding Contribution Award. Dr. Cai Jiajun of Shenzhen University, Design Practice and Theory in the” Authority “Problem, and other 10 papers won the Excellent Papers Award. Zhou Haoming (Tsinghua University), Kong Fanqiang (Shanghai Jiao Tong University), Zheng Dedong (Southeast University)Three professors won the ISDS Outstanding Contribution Award for their participation in the compilation and research of the Guidelines for Urban Furniture in Xiongan New Area, which was commissioned by the Xiongan New Area Management Committee and organized by ISDS, and for their innovative achievements while Mr. Li Peng Cheng of Shanghai Jiao Tong University won the award for his design and adoption of the logo of ISDS.

After the award ceremony, the four branches of the International Society of Design Science were established. Professor Masashi Takasuka, chairman of the Japanese Society of Environmental Art, Professor Katsushi Kunimoto, Professor Hartmann and Professor Che Kangxi represented ISDS. They presented the ISDS Environmental Design Branch (Tsinghua University), ISDS Industrial Design Branch (Zhejiang University) and ISDS Art and Science Branch (Shanghai Jiao Tong University) respectively. Professor Zhou Wuzhong stressed that the four branches established this time are only allowed to engage in non-profit academic activities. He asked the relevant leading units and responsible persons to prepare for the establishment as soon as possible, hold a founding meeting at the right time and actively carry out research and exchanges in design science and art.

The following two lectures were chaired by Professor Luo Shijian of Zhejiang University and Professor Gu Ping of East China Normal University. The experts from home and abroad shared eight thematic reports. They are Function, Tradition and Order: Bauhaus-the Gateway to Modern Design (Germany: Frank Hartmann), On Some Relationships in the Construction of Oriental Design (Zhou Wuzhong), Comprehensive Knowledge and Diversity • Holistic Design (Japan: Katsushi Kunimoto), Mining Area, Waste Area to New Area-restoration After Closure of German Mining Area (Germany: Jane Clemens Bongates), Inheritance and Development of Jiangnan Gardens in the International Context (He Fengchun), Chinese Characteristic Town from the Perspective of Oriental Design (Xue Hongxing), Development Trend of Japanese Environmental Culture (Japan: Masashi Takasuka) and Regional Revitalization and Service Design (Korea: Zhao Guangsu). A Brief Discussion on Contemporary Integrated and Innovative Design from the Perspective of Cross-border Integration (Yu Wei), the Issue of “Authority” in Design Practice and Theory (Cai Jiajun), the Study of New Media Public Art on Urban Cultural Construction and Urban Brand Revitalization (Xiao Bing), the Traces of Bauhaus in Shanghai (Germany: Chen Pu) and some other award-winning papers were presented at the conference.

The parallel forum was divided into four sessions. The Parallel Forum 1 was chaired by Professor Dai Linong, with the theme of User Experience and service design, and the research results were shared by Cai Qingqing, Marcus (Brazil), Jiang Hui, Luo Jiayi and Wang Jiarui and so on. The Parallel Forum 2 was chaired by professor Kong Fanqiang, with the focus on regional revitalization and environmental design, the high quality thesis were published by Feng Jie(China Academy of Art), Wang Hongjiang (Shanghai Institute of Visual Arts), Su Jincheng (Shanghai University), Hu Jieming (Donghua University), Wen Xiaojing (Shanghai Jiao Tong University) and Xu Qing (Shanghai Jiao Tong University) and so on. The Parallel Forum 3 was the Oriental Shangmei Art Salon organized by the Shanghai Alumni Association of Nanjing University of the Arts. More than 10 alumni and teachers of Nanjing University of the Arts working in Shanghai universities exchanged experiences in art, design, research and teaching. The Parallel Forum 4 organized more than 10 authors who participated in the Urban and Rural Landscape Construction Series of China Architectural Industry Publishing House with the theme of Urban and Rural Landscape Construction. They conducted in-depth exchanges on landscape design, construction and maintenance management under the background of rural revitalization and urban renewal.

It is reported that the purpose of this conference is to awaken the design scholars, use the overall design thinking of human-centric design and the design concept of harmony between production, life and ecology, accelerate the integration and innovation of design and industry + life + environment, establish new and interdisciplinary disciplines such as oriental design, information design, industrial design, urban and rural design, environmental design and build a healthy new world design pattern. In this sense, as the first annual meeting of the International Society for Design Science with the theme of Regional Revitalization and Overall Design. It contributes to the common progress and development of human society by exploring the theory and method of regional revitalization design.

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